Google provides its business customers with one of its most interactive and user friendly features available, and that is called the “Google Map”. It is one of the features that all business entities want it to be embedded with their site on Internet. It is through the help of Google Map that customers are well guided to the place where they intend to get the service without having to put much effort in locating the place. Google Map is a kind of revolution in the Internet marketing industry as it gives a business an added advantage in its identity. ‘Google Places’ is actually referred to as Google Map giving a local business an edge over others to be much more visible to its customers.
Because the Google Map is visual and covers about 30% of the first page of search engine results, it draws potential clients and makes it easy for them to connect with local businesses.
When buyers look for services on Google, the 3 to 7 most relevant local businesses are displayed on a map with the company and phone number.
Why Google Map is vital for local business
- 75% of web searches are performed on Google
- Almost 40% of online searches are performed with local purpose.
- 82% of persons carry out offline search like phone calls and store visit using local search sites.
- For purchasing some specific categories, 88% of customers go for in-store purchases.
- More “offline actions” like in-store visits, e-mails, phone calls are encouraged due to the online approach of local map optimization.
